THE KEY TO BETTER TARGETING IN B2B

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.The Basics of B2B Buyer Profiles It includes information about their company, job responsibilities, goals, and challenges.Key components typi

Business services are the core of how companies operate in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add real value.Examples include: - Accou